Tuesday, May 14, 2013

Ex"Zact"ly what we don't need

Zact Mobile is the devil...

...in the details.  What seems like a great idea in a land of vendor lock-ins, might actual be the worst solution to the current mobile phone market yet.

What is ItsOn Inc?

Best described by an AllThingD article, 
Imagine a world where one could buy a day of streaming video, or a week’s worth of Facebook
You heard right, ItsOn plans to offer application based mobile phone service OEM options to big service providers like AT&T, Sprint and Verizon.  This means, with an application, a service provide could effectively charge you for only Facebook usage.  Don't browse web? Don't pay!  Only stream Hulu+? Pay just for that service.

What is Zact?

From their web site, Zact - a product introduced by ItsOn Inc. - Zact will, 
Customize your no-contract plan by creating your unique mix of minutes, text and data. Share your plan at no additional cost, and even set parental controls if sharing with kids.
That is to say, if you only want to watch 30min. of video this month, they can bill you for the data service and not any voice or text, and that video can be billed as a slice of data, not a large 1 or 2 Gig plan.  This micro billing approach should fit into your exact phone habits, and - they say - will create a lower monthly bill for you.

They plan to use this service to demonstrate to the big guys how to leverage their core goal, application based payments.  But first, they will limit it to the standard three - Voice, Data and SMS.

What is Net Neutrality?

Here is the exact text from the Wikipedia entry for net neutrality  wich cites no less they three references to support this blanket statement,
Net neutrality (also network neutrality or Internet neutrality) is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication
Interesting!  Here is a principle, set forth by regulation and FCC policy, that clearly states any type of application throttling, prioritization or discriminating is prohibited by law.

Devil You Say?

Yes, by shrouding themselves in a cloak of consumer choice, ItsOn have found a way to backdoor Net Neutrality principals.  While they claim this will provide consumers with "choice" it actually erodes all  that Net Neutrality principals have built up in the last 10 years.

TL;DR

Back dooring of Net Neutrality being attempted by ItsOn and Zact Mobile Service, under guise of consumer choice and savings.

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